The TRADE
Project Title/Client Name:
Liquidnet Leads/ Liquidnet
The Challenge: What problem did the client face?
Liquidnet were looking to launch a series of thought leaderships with a unique
landing page containing the entire series. Putting an emphasis on turnaround times
of articles and having a dedicated page for the collection of these articles, The
TRADE took on the project and created a platform to host the sponsored articles. We
highlighted that The TRADE had both the expertise and resources to manage the
microsite for 2025 and to use our editorial expertise to deliver the best quality
content to a broad audience.
Solution: How did The TRADE address the challenge? What services/products were
used?
We initially focused on the development of the microsite, ensuring that it would meet
high standards within a tight timeframe. Once we received approval from the team,
we were confident in presenting the client with a comprehensive proposal, detailing
every aspect of the project, including the timeline and execution plan.
The package included 12 sponsored articles, either co-authored by The TRADE and
Liquidnet, or produced independently by Liquidnet. These were featured on a
dedicated digital microsite, designed by The TRADE’s expert team to complement
the overall site design while offering a fresh and innovative look.
The microsite was widely promoted across various platforms, with each article’s
release amplified to The TRADE’s global audience through LinkedIn, daily
newsletters, and prominent website placements.
The goal was to position Liquidnet as a thought leader, increase brand visibility to
our 80,000+ monthly users, and drive valuable traffic to their website.
The Results/Impact: What were the measurable outcomes or benefits achieved?
The campaign is currently running through 2025 but so far, we have delivered a
streamlined, high-impact solution that exceeded initial expectations:
